Communication support for COVID-19 response in UP and Bihar
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- Communication support for COVID-19 response in UP and Bihar

Communication support for COVID-19 response in UP and Bihar
- Geography: 75 districts in Uttar Pradesh, 38 districts in Bihar
- Supported by: Bill & Melinda Gates Foundation
- Focus: Strengthening Media Engagement on Health
About the project: The project is focussed on evidence-based reporting on COVID-19 to strengthen strengthening government initiatives, documenting initiatives aimed at system and facility strengthening and care of the most vulnerable and marginal groups, sensitising journalists to enhance system responsiveness and citizen engagement with COVID-19 and reducing stigma through focused media engagement.
Achievements: Tracking of 378 leading print edition in the three States; found 365435 informative reports, of which 148617 were facilitated by CFAR. 480 videos on vaccination were generated and 23275 persons were reached out thorough WhatsApp and other mediums on CAB and COVID preventives. 12168 materials were disseminated with media and salient initiatives aimed at system and facility strengthening, care of the most vulnerable and marginal groups were documented along with profiles of 2,690 corona survivors, 1,924 champions and 1,353 vaccination heroes. Media guidelines on Coronavirus reporting were prepared and disseminated to Government of India creative on CAB and vaccination